Recommended Reading
Read Secrets first. Then read all these books.  
All of these books are available at .
The Business of Graphic Design
Adams, James L. The Care and Feeding of Ideas: A Guide to Encouraging Creativity. Addison-Wesley Publishing Co., 1987. ISBN: 0201100878
Adams, James L. Conceptual Blockbusting : A Guide to Better Ideas. 3rd ed. Addison-Wesley Publishing Co., 1990. ISBN: 0201550865
Adams, James L. Flying Buttresses, Entropy, and O-Rings: The World of an Engineer. Harvard University Press, 1993. ISBN: 0674306899
Foote, Cameron S. The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business. W. W. Norton & Co., 1996. ISBN: 0393730093
McKim, Robert H. Experiences in Visual Thinking. 2nd ed. Brooks/Cole Publishing Co., 1980. ISBN: 0818504110
McKim, Robert H. Thinking Visually: A Strategy Manual for Problem Solving. Dale Seymour Publishing, 1980. ISBN: 0866514236
Oldach, Mark. Creativity for Graphic Designers : A Real-World Guide to Idea Generation - From Defining Your Message to Selecting the Best Idea for Your Printed Pie. North Light Books, 1995. ISBN: 0891345833
Project Management
There is perhaps no more classic text on programming project management than Fred Brooks' timeless classic, The Mythical Man Month. Written in the days of room-sized computers running Fortran, this book is a must for anyone working with programmers on web sites today.
Brooks, Frederick. The Mythical Man Month: Essays on Software Engineering. Addison-Wesley Publishing Co., 1975. ISBN: 0201835959
Craig, James. Working with Graphic Designers. Watson-Guptill, 1989. ISBN: 0823058670
Pressman, Andy. The Fountainheadache. John Wiley & Sons, 1995. ISBN: 0471309923
Foote, Cameron S. The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business. W. W. Norton & Co., 1996. ISBN: 0393730093
Covey, Stephen R. The Seven Habits of Highly Effective People. Fireside, 1990. ISBN: 0671708635
Design Basics
Itten, Johannes. The Art of Color : The Subjective Experience and Objective Rationale of Color. Van Nostrand Reinhold, 1974. ISBN: 0442240376
Wong, Wucius. Principles of Color Design. Van Nostrand Reinhold, 1997. ISBN: 0442020678
Spiekermann, Erik and Ginger, E.M. Stop Stealing Sheep & Find Out How Type Works. Hayden Books, 1993. ISBN: 0672485435

Tschichold, Jan and McLean, Ruari. The New Typography: A Handbook for Modern Designers. University of California Press, 1995. ISBN: 0520071468
Tschichold, Jan and Hadeler, Hajo. The Form of the Book: Essays on the Morality of Good Design. Hartley & Marks, 1995. ISBN: 0881791164
Kinross, Robin. Modern Typography: An Essay in Critical History. Chronicle Books, 1996. ISBN: 0907259057
Advanced Site and Web Design
Siegel, David. Creating Killer Web Sites: The Art of Third-Generation Site Design, Second Edition. Hayden Books, 1997.
Weinman, Lynda. Deconstructing Web Graphics. New Riders Publishing, 1996. ISBN: 1562056417
Golding, Mordy and White, Dave. Pantone Web Color Resource Kit. Hayden Books, 1997. ISBN: 1568303548
Information Theory and Design
Tufte, Edward. The Visual Display of Quantitative Information. Graphics Press, 1992. ISBN: 096139210X

Tufte, Edward. Envisioning Information. Graphics Press, 1990. ISBN: 0961392118
Tufte, Edward. Visual Explanations : Images and Quantities, Evidence and Narrative. Graphics Press, 1997. ISBN: 0961392126
Wurman, Richard Saul and Bradford, Peter. Information Architects. Graphics Press, 1996. ISBN: 0823064557